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VFINITY DIGITAL ASSET MANAGEMENT SOFTWARE FEATURED WITH IBM AT NAB

New York, NY
2007/04/13

VFinity’s web-native multi-media digital asset management and production software, V-Business 2.3, will be shown at the National Association of Broadcasters conference (NAB) as part of IBM’s “Media Hub Solution Framework.”

Media Hub is IBM's services oriented architecture (SOA)-based solution for the media and entertainment industry to manage the increasing complexity of running a content-oriented business from the point of creation to the distribution of digital content. VFinity’s V-Business runs on IBM System x and blade servers, as well as integrates seamlessly with IBM WebSphere Application Server and IBM DB2 in the Media Hub framework.

V-Business handles all types of digital media, including: videos, photos, audio files, and documents. At the core of the solution is a highly flexible and browser-based metadata classification system that enables the easy search and retrieval of any form of media content.

“VFinity is delighted to work with IBM in bringing to market solutions to make broadcast and entertainment operations more efficient and effective, while enabling broadcasters to meet changing market needs,” said Shen Tong, VFinity’s president and founder.

IBM provides solutions to help media companies create flexible business infrastructures, develop open content delivery platforms, convert consumer knowledge into competitive advantages, and deliver true experiences—not just content. IBM’s booth at the NAB is #SU7820 in the South Hall of the Las Vegas Convention Center. For more information on IBM, please visit www.ibm.com.

VFinity is an innovative software company based in New York that has developed and installed innovative web-native platforms for the management, production and distribution of all forms of digital asset. VFinity seamlessly integrates with all non-linear editing systems utilizing “One-Click Launch”TM VFinity’s booth at the NAB is SU15814, also in the South Hall of the Las Vegas Convention Center.