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THIRTEEN/WNET NEW YORK AND VFINITY TO COLLABORATE ON FAR-REACHING NEW TECHNOLOGY VENTURE

New York, NY
2007/04/13

Thirteen/WNET New York, the flagship station for the Public Broadcasting System (PBS), and VFinity, an innovative Web software company also based in New York, announced today that they have reached a licensing and development agreement.

“VFinity provides an imaginative and future-proof solution to digital asset management, service oriented architecture and Web accessibility in a rich content and multi-platform environment,” said Kenneth Devine, Thirteen’s vice president and chief technology officer.

“VFinity is honored to be working closely with Ken Devine and his team at Thirteen, a leading and highly respected provider of quality informational, educational and cultural content,” said Shen Tong, Vfinity’s president and founder.

The first stage of this collaboration is the Virtual Screening Room project that VFinity will implement for Thirteen. The Virtual Screening Room allows producers, project managers and screeners to create ad-hoc work areas where they can upload video clips, audio files, still images, and documents related to a specific production. These containers serve as gathering areas where the people involved in the production can share and discuss its digital elements. All of these are done through a Web browser anywhere.

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Thirteen/WNET New York is one of the key program providers for public television, bringing such acclaimed series as Nature, Great Performances, American Masters, Charlie Rose, Religion & Ethics NewsWeekly, Wide Angle, Secrets of the Dead, NOW With David Brancaccio, and Cyberchase – as well as the work of Bill Moyers – to audiences nationwide. As the flagship public broadcaster in the New York, New Jersey and Connecticut metro area, Thirteen reaches millions of viewers each week, airing the best of American public television along with its own local productions such as The Ethnic Heritage Specials, The Thirteen Walking Tours, New York Voices, and Reel New York. Thirteen extends the impact of its television productions through educational and community outreach projects – including the Celebration of Teaching and Learning – as well as Web sites and other digital media platforms. More information can be found at: www.thirteen.org.

VFinity has developed and implemented the only digital asset management system (DAM) written in the language of the Web. This unique approach facilitates an enterprise-wide solution and a service-oriented architecture. Other unique features include a metadata-driven workflow, flexible metadata schema, “1-Click-Launch” TM and seamless integration of office software, graphic creative tools, and non-linear production tools, a single search for all forms of digital content, a single point of upgrade, and searches in every written language. VFinity’s president, Mr. Shen, is the author of a book titled “Almost a Revolution,” which recounts his experiences as a leader of the student democratic movement at China’s Tiananmen Square in 1989.

ADVISORY: VFinity will be featured at NAB 2007—the world’s largest electronic media show— in Las Vegas, April 16-19, at booth #SU15814. VFinity is also a business partner with IBM, and will be featured at their booth, #SU7820. Mr. Tong will give the keynote address for the “Social Networking in the 21st Century” seminar at NAB, on Tuesday, April 17, at 2 p.m. (South Hall Room 222/223). Others giving keynote addresses at the NAB are Eric Schmidt, chief executive of Google; Shane Robinson, Hewlett Packard; and MSNBC’s Chris Matthews.