Engineered with the language of the web in mind, VFinity provides innovative solutions for the management, distribution and monetization of digital media, and the context of that digital media. VFinity is the only “Web-native” DAM platform built upon a Web Services-Oriented Architecture (WSOA).

About us

Being Web-native, VFinity’s technology enables any person or system to access all forms of digital content and production tools from any IP-connected device through a web browser or web service. Access can come through standard desktop computers, as well as servers, home TV set-top boxes, video game consoles, cell phones, digital music players or banking systems.

At the heart of VFinity’s approach is a metadata driven workflow called “Managed Web” (TM). VFinity’s metadata schema is the most adaptable schema available. Each metadata schema can be structured to support any metadata standard in any industry. At the same time, the schema is flexible enough to allow any user to add all types of fields on the fly. This flexible metadata supports folksonomies—capturing comments and use-based metadata—both of which provide the “context” that is critical to any Web 2.0 and Web 3.0 solution.

The company’s software is simple to use, requires minimal training and can adapt to most business workflow requirements without interruption. It is the only solution which has been designed and created from inception as a web-based application. IT administrators also benefit because VFinity offers a single point of upgrade, greatly reducing total cost of ownership.

Shen Tong, an award-winning television producer and entrepreneur, founded VFinity in 2000. In the late 90’s, Shen Tong envisioned making digital content and production tools available to anyone over the Internet. He also foresaw the great impact digital video would have on the Internet experience, and focused on adding rich video support to the platform. To do so, he assembled a team of top engineers from the Massachusetts Institute of Technology Media Lab and other leading institutions. This foresight is bringing the benefits of the Internet to all types of businesses.

In Shen Tong's words:

"Though we don't know its long-term social, political, and cultural impact, media in all forms is playing an ever greater and more central role in our lives. Media devices are also becoming more powerful and complex. Soon, I see a media world where all media types will converge through a digital interactive and video-centric platform, which has an open architecture that will result in the emergence of millions of broadcasters, just as the web made possible the emergence of millions of publishers. YouTube is a charter member of this revolution. With VFinity’s innovations, we are giving all users access to diverse forms of digital content and we are enriching their interactions through the collective experiences of other users. This is the power of "context"— a benefit of the socialized web for any community or group of users.”